The Strategy of Taiwan Digital Diplomacy Association (TDDA) for Taiwan’s International Presence
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Jun 13, 2023
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Abstract
This paper examines Taiwan Digital Diplomacy Association (TDDA) 's strategy for gaining public awareness of Taiwan’s international presence. As a non-governmental and non-profit organization, TDDA can be classified as a civil society that has a pure interest. Unlike other civil society organizations which focus on human rights, justice, or environmental issues, the goal of TDDA is to promote Taiwan on the global stage. By using digital platform and actively campaigning on social media such as Twitter, Facebook, and Instagram, TDDA acts as a part of citizen diplomat and helps the country reaches its goal which is to be present in the international community since Taiwan is isolated by China due the Cross-Strait issue and One China Policy. Moreover, this paper is a descriptive and qualitative research which is analysed by using the concept of civil society. The data is collected from interviewing the project manager of TDDA, research journals, and the internet sources such as official websites and social media. It can be mentioned that TDDA uses two main strategies to get its aim namely advocating and networking. However, how effective this strategy is not explained in this paper, the research about that topic might be done in the future.
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References
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@TaiwanDigitalDiplomacy. 2022. Introduction of Taiwan Digital Diplomacy Association. Accessed February 27, 2023. https://www.youtube.com/watch?v=Q3R2t0TvgQg.
Azis, Aswin Ariyanto. 2016. "The Concept of Civil Society and Its Significance on Development Practice." Jurnal Transformasi Global 238-248.
Bros, Natalia. 2017. "Public Diplomacy and Cooperation with Non-Governmental Organizations in the Liberal Perspective of International Relations." Journal of Education, Culture, and Society 11-22.
Buckley, Chris, and Austin Ramzy. 2016. Singer’s Apology for Waving Taiwan Flag Stirs Backlash of Its Own. January 16. Accessed February 02, 2023. https://www.nytimes.com/2016/01/17/world/asia/taiwan-china-singer-chou-tzu-yu.html.
Cave, Damien, and Amy Chang Chien. 2022. How Taiwan’s ‘Adorable’ and Ambitious Diplomacy Aims to Keep the Island Safe. October 20. Accessed April 15, 2023. https://www.nytimes.com/2022/10/20/world/asia/taiwan-diplomacy-china.html.
Chen, Kelvin. 2021. 29-year-old boosting Taiwan's soft power. March 15. Accessed February 20, 2023. https://www.taiwannews.com.tw/en/news/4151090.
Chu, Eileen, interview by Eva Ermylina. 2023. Introduction of Taiwan Digital Diplomacy Association (April 7).
Cooper, Rachel. 2018. What is Civil Society? How is the term used and what is seen to be its role and value (internationally) in 2018? The K4D helpdesk reports, Birmingham: The UK Department for International Development.
Earl, Jennifer, and Katrina Kimport. 2011. Digital Enable Social Change: Activism in the Internet Age. MIT Press.
Facebook. 2023. 數位外交行動計畫 Digital Diplomac: @TaiwanDigitalDiplomacy. February. Accessed February 22, 2023. https://www.facebook.com/TaiwanDigitalDiplomacy/.
Funds For NGOS. 2022. A Free Guide on Strengthening Civil Society through Social Media. March 3. Accessed February 27, 2023. https://freeresources.fundsforngos.org/how-to-guides/a-free-guide-on-strengthening-civil-society-through-social-media/.
Ghosal, Sarbani Guha. 2014. "Civil Society: Concept and Contestation." The Indian Journal of Political Science 75: 105-118.
Jezard, Adam. 2018. Who and what is 'civil society?'. April 23. Accessed February 06, 2023. https://www.weforum.org/agenda/2018/04/what-is-civil-society/.
Kuo, Chia-yo. 2018. A Taiwan-Made Video Widely Shared in Kosovo. March 22. Accessed February 20, 2023. https://english.cw.com.tw/article/article.action?id=1882.
Leung, Genevieve. 2022. MEMES AND MILK TEA ALLIANCES: LUDIC ACTIVISM IN TAIWAN IN 2021. January 12. Accessed April 14, 2023. https://taiwaninsight.org/2022/01/12/memes-and-milk-tea-alliances-ludic-activism-in-taiwan-in-2021/.
Ministry of Foreign Affairs, Republic of China (Taiwan). 2023. Diplomatic Allies. February 01. Accessed February 02, 2023. https://en.mofa.gov.tw/AlliesIndex.aspx?n=1294&sms=1007.
Office of International Affairs, Taiwan Tech. 2022. November. Accessed January 03, 2023. https://www.oia.ntust.edu.tw/p/406-1060-107474,r1032.php?Lang=en.
Office of International Affairs, Taiwan Tech. 2022. 【Reister Now!】Mandarin-delivered Lecture: We are Diplomats – About Citizen Diplomacy on 17th Nov. Accessed February 27, 2023. https://www.oia.ntust.edu.tw/p/406-1060-107474,r1032.php?Lang=en.
OIA NTU. 2023. Sector Taiwan Digital Diplomacy Association. Accessed February 22, 2023. https://oiainternship.ntu.edu.tw/sector/view/865Bfe82EC9A.
Taiwan Digital Diplomacy Association (TDDA). 2003. "Introduction to Taiwan Digital Diplomacy Association."
Taiwan Digital Diplomacy Association. 2018. Taiwan Digital Diplomacy Association. Accessed January 03, 2023. https://www.linkedin.com/company/taiwan-digital-diplomacy-association/about/.
Taiwan Digital DIplomacy Association. 2020. Twitter. Accessed February 27, 2023. https://twitter.com/digidiploTaiwan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor.
Teeratanabodee, Wichuta, and Quah Say Jye. 2022. Pelosi’s Taiwan Visit has Revived the Milk Tea Alliance. August 9. Accessed April 14, 2023. https://thediplomat.com/2022/08/pelosis-taiwan-visit-has-revived-the-milk-tea-alliance/.
Tham, Davina. 2020. Taiwan’s digital diplomacy gets a kickstart. January 09. Accessed February 03, 2023. https://www.taipeitimes.com/News/feat/archives/2020/01/09/2003728948.
Tian, Yew Lun. 2021. Fast & Furious star John Cena apologises for calling Taiwan a country. May 26. Accessed February 02, 2023. https://www.reuters.com/lifestyle/fast-furious-star-john-cena-apologises-calling-taiwan-country-2021-05-26/.
Ting-yen, Chen. 2018. Can Kosovo Be a Civic Tech Role Model for Taiwan? September 17. Accessed February 20, 2023. https://international.thenewslens.com/article/104283.
United Nations. 1993. Civil Society. Accessed February 08, 2023. https://www.un.org/en/civil-society/page/about-us.
Wisser, Ulrike, and Dr. Karam Karam. 2006. Practical Guide to Networking, Lobbying, and Advocacy. March. Accessed February 17, 2023. http://afkar.omsar.gov.lb/sitesdata/media_file/Guide%20networking%20lobbying%20advocacy.pdf.
World Economic Forum. 2013. "The Future Role of Society." World Scenario Series.
Zimmer, Annette. 2010. "Associations, Definitions, and History." In International Encyclopedia of Civil Society, by H.K., Toepler, S. Anheier. New York: Springer. doi:https://doi.org/10.1007/978-0-387-93996-4_28.